About Us

Our Philosophy

If it weren’t for all the damage sugar does to our bodies, Innocent Chocolate would not have started. Innocent was developed by scientists who happen to be obsessed health fanatics. They do their absolute best not to ingest anything that isn’t good for the body. But as health fanatics and chocoholics, we knew there had to be a better-for-you way. Turns out we were right. After some crazy-inventive thinking, we turned an indulgent treat into something that’s also great for you. We started with incredible dark chocolate, added all natural compounds that act as enzyme inhibitors to block the digestion of sugars and starches, as well as all natural plant fiber based bindings that bind the fat in our chocolate so your enzymes can’t fully digest it. Alongside this we’ve added all sorts of powerful supplements ( bioactive plant extracts) so you can deal with all those pesky health challenges while still indulging in scrumptious chocolate. The result – all you taste is delicious chocolate varieties with net zero carbs, high fiber, and far lower calories. That does your body some serious good, and it’s way sweeter than sugar could ever be.

Innocent has the most unique and effective chocolate products to ever reach the market. When we started almost eight years ago, very few people knew what functional foods were, and even fewer were producing them. We knew we had the right stuff, and we stuck to it. Today the market has finally caught on and health boosting functional foods are all the rage. We are confident that we still lead the charge. Sure, we expect our competition to copy us, but mimicry is still the highest form of flattery, so we take it as a compliment. There is only one “Earth’s Healthiest Chocolate”™ and we are it.